Whether we are shopping for a car, a dinner reservation, event tickets, or vacations, the Internet has changed how we decide to buy. Google Business View virtual tours are ideal for any business or brand with a physical location open to the public. Woody Allen is often credited with saying, “Eighty percent of success is showing up.” This is especially true when it comes to showing up when people search for your category. Google answers over 100 Billion searches in a single month. So, in the few minutes it takes you to read this, there will be over 7.5 million searches on Google. Each search presents a new opportunity to reach consumers when they’re most engaged. When considering this, it’s no surprise that businesses of all kinds are adopting this.
Here are 5 compelling reasons why a business owner or manager should consider Google Business View:
1. Get Discovered
Your Google virtual tour will appear in more than Google Maps, it will also be shown in organic Google search and on your Google+ Local page. Additionally, you virtual tour can also be embedded to your webpages and social media outlets such as Facebook. With four access points to your virtual tour (organic search, Google+, Google Maps, Pegman) it’s nearly impossible for Google users to miss it!
2. Attract More Customers
97% of people search for local businesses before making a decision. Google Business View offers a significant advantage over your competitors by providing your potential customers that extra level of confidence by allowing them to see inside. It’s a fact, images have a significant impact to a person’s decision making when searching for local businesses. Supplying a virtual tour sets you apart from your competitors and provides an experience that’s informative and entertaining.
3. Convert More Customers
Studies show that 59% of customers visit a business within the same day of their search and 18% of local searches lead to a purchase within the same day.
Consider the NYC Restaurant week case study where 84% of the 1300 surveyed customers said Business View played a factor in their restaurant choice. Or, the Leeke’s case study that showed a 20% increase to in-store traffic the year following their tour. Google Business View virtual tours drive more business.
4. Drive Engagement and Encourage Positive Reviews
Naturally, you will benefit form the increased interaction your business listing receives as the virtual tour drives more traffic. This increase in engagement, in turn, results in more reviews of your business. More reviews can be good, but it can also be bad. With a virtual tour your customer knows what to expect before they visit and is less likely to have disappoint or to feel misled. Positive reviews come form customers who feel like their expectations were met or exceeded. Viola!
5. It’s Simply Affordable
Google Business View may be one of the most inexpensive virtual tour products on the market. The best thing, there’s no “catch”. Google hosts the tour for you at no cost – forever. There is no question of the cost-benefit as there no recurring fees and the cost for most businesses is under $2,000 – a small price to pay for something with an indefinite return!